Our work revolves around three core activities.

Our support includes:

  • Funding of up to R1 000 000 (±$70k), over a period of up to 24 months
  • Up to 15% of investment value for evaluation
  • Access to a community of innovators and potential investors
1. Connecting for innovation

We connect people with diverse interests and expertise to contribute to the development of innovations.

Experience has shown that it is the combination of deep understanding of social and systemic challenges combined with broad cross-sectoral engagement that sparks innovation.

2. Enabling innovation

Our understanding of early years challenges in South Africa enables us to source, co-create and pivot inventive solutions that are relevant and scalable.

We provide strategic, financial and hands-on assistance from ideation to proof of concept (POC), and actively experiment with multiple pathways to scale.

3. Communicating innovation

We share insights on innovation products and processes to contribute to a collective understanding of what has and has not worked.

We also actively seek opportunities to communicate the importance of positive early life experiences to influence perspective and drive behaviour change.

We accept applications for support from individuals, non-profit and for profit organisations.

A successful idea submission will meet the following criteria:
  • The beneficiaries are children between the ages of 0 and 6 (this includes the period of development during pregnancy) in under-resourced South African communities
  • The idea shows how the solution can be scaled without compromising quality
  • It’s SMART – specific, measurable, attainable, realistic and proof of concept can be executed within 2 years
  • It’s innovative in that it finds an entirely new way of doing things or repurposes an existing solution in order to solve the challenge
  • It has an enthusiastic and skilled person or team behind it
})(jQuery);