Head of Marketing & Communications
Nicole Biondi is the strategic head of marketing and communications activities for Innovation Edge. She focuses on the needs and opportunities of the investment platform, as well as offering a range of support for individual investments within the portfolio.
In addition to being a skilled strategist and communicator, Nicole also brings her dynamic leadership abilities, event management, public speaking and coaching skills. She has 15 years experience in the fields of marketing, communications and public relations within a number of sectors.
She has led a high-performing team of creative individuals as the Strategic Communications and Content Manager for Cape Town Tourism – the City of Cape Town’s (CoCT) official destination marketing agency. Her role there had a strong focus on content marketing and crisis communications. As the Regional Marketing Manager for conservation agency South African National Parks, she concentrated her efforts on cause-related marketing. She developed a good understanding of government support systems for the entrepreneurship ecosystem when she project managed the first Cape Town Entrepreneurship week on behalf of CoCT.
Nicole has also consulted for the hospitality, retail and art industries, successfully launching a fine dining restaurant, niche cycle store and the work of a number of high-profile South African contemporary artists.
“My view on innovation is that it happens when vivid insight and purposeful action meet.”