Parents and teachers need affordable and practical, easy to engage with early learning content that motivates and facilitates quality interactions between them and their children.
CareUp, an Android app and mobi site, sends regular messages and provides free quality learning resources to parents and teachers. The resources are made up of audio files offering information on things to do with the child; games; stories and inspirational messages. The app and content have been designed to use very little data and take into account the everyday reality of parents and children living in under-resourced communities.
Messages to parents and teachers are able to be coordinated, so that learning in the home reinforces the learning that takes place at the early learning centre. Use of CareUp is continually tracked so that uptake, usage and user experiences can be properly assessed and adjustments can be made as needed. All content is available in Afrikaans, English, isiXhosa and isiZulu.
Click here to access similar Wordworks app here.
The partnership with the Western Cape Department of Social Development established a pathway to scale from the outset and ensured that the app was developed with Government priorities and systems in mind.
The Project Team
The Western Cape Department of Social Development ensures that a comprehensive network of social development services is provided to enable and empower the poor, vulnerable and those with special needs.
Wordworks is a South African non-profit organisation that focuses on early language and literacy development in the first eight years of children’s lives.
Kelello Consulting has been contracted to support the monitoring and evaluation of CareUp.