Pivoting Business Processes for Purpose with Barrows.
In December 2016, Barrows attended Stream Africa, a WPP Group Un-conference, where its Creative Director Ian Gourley heard about the content dilemma facing South Africa’s early learning services. He realised Barrows had something valuable to offer: an existing national printing and distribution business and free space on printing material made for retail display units already paid for by clients. The artwork for early learning materials, such as posters and flashcards, could be placed on these unused white spaces, and because the print run is already scheduled and paid-for, the material could be produced at little or no additional cost. At the same time, Innovation Edge was trying to find a partner to test the idea of pivoting business platforms for social impact in a shared-value model.
How it works
- Recipient organisations are vetted to ensure that they can meet minimum requirements
- A content committee was established to review and source appropriate materials
- Approved materials are uploaded to a catalogue for ‘ordering’ Recipient organisations order content from the catalogue well in advance
- Orders are uploaded to the Barrows internal production planning system
- Orders are matched to print runs in terms of quantity, size, shape and colour
- Barrows production team prints the ordered materials Printed materials are sent to the most appropriate depot (in closest proximity to the recipient organisation)
- Recipient organisations collect materials within agreed timeframes and are responsible for last-mile distribution
- On collection of materials, recipient organisations submit the necessary forms to track and verify reach as per B-BEEE requirements
- Electronic records are updated to reflect production and delivery